The official music page of the country – Ukraine.ua – has appeared on Spotify as a joint effort of an online media SLUKH, the Ministry of Foreign Affairs of Ukraine, and the Ukrainian Institute.
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SLUKH media and Ministry of Foreign Affairs of Ukraine launched official account of Ukraine on Spotify
It was created to promote a positive image of Ukraine among foreign audiences through modern Ukrainian music in English and Ukrainian languages.
Currently, the page has six themed playlists. At their core are emotions understandable to everyone: inspiration, joy, sadness, motivation, and joy. No matter where the listeners come from or where they are now, the page offers to “share” the emotions that a person feels.
Playlists were created to popularize Ukrainian tourism and culture in general. For example, in one of the playlists, happiness is compared to the feeling when Ukrainian borscht turns out red enough.
The page design uses photos of Ukrainian photographers — partners of the photo bank on the official website of Ukraine and the Ukraine NOW brand.
In addition to the official Spotify account, Ukraine also has official pages on Facebook and Instagram.
Translator: Alina Tsvietkova